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Our mission

Colouring the world with high quality Japanese products to express yourself the way you want.

About Live Your Colour   (LYC) 

In a U.S. market flooded with fast fashion and cheap goods, it can be hard to find authentic, high quality products that create items that truly fit into a person's lifestyle. Live Your Colour takes the time to collaborate with Japanese craftsmen and factories to test, prototype, and create products that fulfill a purpose.
 

From high-tech yoga socks for yogis, 100% organic wool socks for cold climates, modern kimono and tea ceremony tools for everyday use, we provide products that suit many lifestyles for many people.

Our values

About Live Your Colour® (LYC) 

In a U.S. market flooded with fast fashion and cheap goods, it can be hard to find authentic, high quality products that create items that truly fit into a person's lifestyle. Live Your Colour takes the time to collaborate with Japanese craftsmen and factories to test, prototype, and create products that fulfill a purpose.
 

From high-tech yoga socks for yogis, wool socks for cold climates, modern kimono and tea ceremony tools for everyday use, we provide products that suit many lifestyles for many people.

Our values

As an online sales company that sells authentic Japanese products, we proudly sell high quality crafted goods from Japan. But our customers and our local community are the core of everything we do. We value our connection with them, and are focused on helping them create the lifestyle they want.

We also actively work to improve our environment and our local community through sustainability projects, and make an effort to create eco-friendly products.
 

Individuality is also something that we value. That’s why we honor each customer’s uniqueness and by providing an equally unique collection of products.

 

Our Vision

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Let yourself shine

We want to give people a palette of products in all shapes, sizes, colors and designs so that our customers can express themselves the way they want.

Do more for the people and the planet

We're committed to helping our community and society through our own sustainability projects through Sock Nation®. It serves as our movement to fund education, forest restoration and more.

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Share authentic Japanese culture with others

We want people to know more about authentic Japanese culture and craftsmanship, and to make it part of their new lifestyle. Anyone can take a new product or experience home and make it their own.

Our Brands

Six brands created with the individuality and originality of each product in mind.

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